Two are better than one because they have a good return for their labor. For if either of them falls, the one will lift up his companion. Hebrews 4:9-10
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CHRIST, COUNTRY & COLLEGE FOOTBALL
“Lets build this in front of the world. Give the players, cheerleaders and coaches the app to preach the driving force of loving Christ within us. Let the fans of Christ and college football in on it, and the revival of Jesus in college football will spread the game and the faith throughout the world. Through God, this sport will be unstoppable.”
Founder, Tim Daniel
CFB Ministry, Movement & Career in Faith >
1st & HIM is a proven ministry movement and model that builds lifelong ministries for college football players, cheerleaders, and coaches. We create tools, sermons, and platforms that help athletes live bold for Jesus, make their faith public, grow their personal ministries and increase their field performance, through the power of God’s Word. >
The Why, What & Who of CFB & Jesus >
F10 Game Changer
We believe the transformative power of the Gospel and the authority of God's Word. As an expository teaching ministry, we empower athletes to deepen their relationship with Jesus, live courageously, and leverage their God-given athletic platform to create enduring ministries that impact lives both during their careers and long after the final whistle.
OSU Players Jesus Revival > No Ball, All Kingdom
Isaiah 41 : 10
The F10 vision is a revolutionary shift in college football, fueling spiritual growth and empowerment. It transcends wins and losses, sparking a revival of faith and inspiration for athletes to lead by action.
Discover how Faith & 10's Mission empowers college football players, cheerleaders, and coaches to share their faith boldly. Authentic webcam testimonials, Bible studies, ministries, and content creation!
I Play for an audience for audience
of One. Jesus is my Head Coach
I lift lift others up because I know
where my help comes from
I coach with conviction, not compromise.
Proverbs 16:3
Faith & 10 (F) is a short-form video platform for Christian college athletes to share their faith and sports experiences. Combining engagement a faith-focused mission, F10 enables users to inspire and monetize their influence, targeting over 775,000 athletes and 190 million college football, 70% of whom are Christians.
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The 1st & Him Standard
Christ | Country | College Football
1st & Him is a Christ-centered, American-rooted organization. In alignment with our faith and calling, we partner exclusively with businesses owned and operated by U.S. citizens in the United States of America. We believe God planted us here for a reason — to build up our nation, support our people, and strengthen the work of Christ through American hands and American soil.
Called to Build Here
As a faith-based ministry, we believe God calls His people to steward their land and love their neighbor. For us, that means investing right here at home. 1st & Him exists to disciple, equip, and empower college football players, cheerleaders, and coaches across the United States. In that spirit, we intentionally work only with businesses that are:
Owned by U.S. citizens
Operating within the United States
Committed to American craftsmanship, community, and Kingdom purpose.
This isn’t politics. It’s stewardship. It's conviction. We’re called to build on the ground where we stand (Jeremiah 29:7, Proverbs 16:3), and we stand on American soil.
Founder - Tim Daniel