Situational Analysis – 1st & HIM

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The intersection of college athletics and Christian faith is one of the most overlooked yet highly engaged spaces in America. With over 775,000 college football players, cheerleaders, and coaches, and more than 96 million fans identifying as Christian, the cultural reach is massive—but the digital infrastructure to serve them spiritually is almost nonexistent.

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Athletes are told to “build a brand,” but rarely one rooted in eternal purpose. NIL has given them permission to monetize, but not to minister. Meanwhile, mainstream platforms often suppress faith content, dilute biblical truth, or reward vanity over values. There is no existing faith-first digital platform made for the culture and cadence of college sports.

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1st & HIM steps into this gap with bold clarity. We’ve created a next-gen platform where young athletes can share their faith authentically, grow their ministry through personal branding, and form a community grounded in Scripture. Our media tools, original content (like 1st & HIM Daily, Tim on Him, and GIL), and social video feed (HuddlGram) make it easy for players and cheerleaders to integrate faith into their digital lives—and into their influence.

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The need is real. The audience is massive. The timing is now.