1st & HIM – Overview & Origins

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Overview

1st & HIM is a faith-first digital platform built exclusively for college football players, cheerleaders, and coaches—a space where sports and spiritual identity collide.

Through short-form video, branded ministry profiles, original content, and athlete-driven storytelling, 1st & HIM empowers young leaders to boldly share their faith in Jesus Christ, grow in community, and build lifelong impact far beyond the field.

 

Combining the energy of college athletics with the conviction of ministry, 1st & HIM is the first and only digital ecosystem of its kind—rooted in faith, driven by purpose, and designed to scale across campuses nationwide.

 

From devotionals and daily sermons to apparel and NIL-inspired personal brands (called GIL: God. Image. Likeness.), we’re unlocking a new kind of influence: gospel-centered and game-changing.

 

Origins

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The idea for 1st & HIM was born out of 30+ years of boots-on-the-ground experience in the world of college football—scouting, coaching, analyzing, and mentoring.

 

But it wasn’t until I saw young athletes struggling to live out their faith in a culture that often silences it that the vision truly clicked: what if we gave them a platform that doesn’t just accept their faith—but amplifies it?What started as a question became a calling.

 

We didn’t just build an app—we built an ecosystem: a home for digital testimony, biblical content, community ministry, and personal branding—centered on Jesus, but designed for today’s athlete.