SWOT Analysis – 1st & HIM

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Strengths

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• First-to-market: No other digital platform specifically serves college football players, cheerleaders, and coaches with a faith-first approach.

• Founder credibility: Built by a seasoned football player, analyst, coach, and scout with deep roots in both sports and ministry.

• Authenticity & culture match: Speaks the language of locker rooms, huddles, and halftime prayers—uniquely resonating with Gen Z athletes.

• Integrated ecosystem: Combines video (HuddlGram), personal branding (Face of Faith & GIL), devotionals, sermons, and merchandise under one faith-powered umbrella.

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Weaknesses

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• Limited funding: Currently bootstrapped; growth depends on initial outside capital and development support.

• Tech development pending: Full-feature app and web experience require professional build-out to scale.

• Brand awareness: As a new brand, early awareness and trust need to be earned through strategic partnerships and athlete participation.

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Opportunities

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• NIL & identity shift: Athletes are looking to build brands with meaning; faith-based branding is untapped and highly desirable.

• Cultural hunger for real faith: Young athletes and fans are craving authenticity, purpose, and spiritual identity.

• Content scalability: Video, podcast, merch, and event content can grow into a full-fledged media enterprise.

• Church, campus & nonprofit integration: Huge potential for institutional partnerships, licensing, and co-branded impact initiatives.

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Threats

• Competition from mainstream platforms: Instagram, TikTok, and YouTube dominate attention but don't serve this niche spiritually.

• Cultural hostility to faith: Open faith expression can face backlash or be marginalized by media platforms or institutions.

• User verification & security: Ensuring only real athletes and coaches gain access to core features will require tight UX protocols.

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Objectives Statement – 1st & HIM

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Short-Term (0–12 Months)

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• Launch MVP version of HuddlGram and Face of Faith platforms.

• Secure $250,000 in seed funding from aligned investors, donors, and foundations.

• Onboard 500 verified college athletes and cheerleaders across 25 campuses.

• Launch content series (1st & HIM Daily, Tim on Him, and Crowned) to build daily audience engagement.

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Mid-Term (12–24 Months)

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• Expand to 100 campuses and grow active user base to 5,000 athletes.

• Launch full e-commerce experience for JOURNEY apparel line and GIL-branded merch.

• Roll out donor and sponsor dashboard for athlete-led ministries and giving.

• Begin institutional partnerships with churches, Christian universities, and athletic chaplain programs.

Long-Term (24+ Months)

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• Become the go-to global digital platform for Christian athletes in college sports.

• Grow subscriber base into the six figures across athletes, fans, and faith communities.

• Produce original shows, athlete testimonies, and digital conferences.

• Position 1st & HIM as both a media company and a faith-driven social network that reinvents what athlete influence means in the 21st century.